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WebcastingTV, Inc. |
| Union Rescue Mission employs WTV for email campaigns Anaheim, August 10, 2004 /PRNewswire/ -- WebcastingTV, a leader in multi-platform, multi-channel Web streaming services, provides email broadcasting services for business customers. "WebcastingTV has been very successful helping the Union Rescue Mission expand their fundraising," says Burt Yale, CEO of WebcastingTV. "In addition to their standard direct mailings, the Union Rescue Mission in using our EMS to contact potential donors."
Film celebrity, Erie Hudson, of Ghostbuster's fame, has filmed an endorsement for the URM. WebcastingTV's EMS (Email Marketing System) features strong "viral marketing" capabilities and delivers a high quality video stream. This combination of video and "worthy cause" has produced better results for the Rescue Mission. The EMS
sent nearly 500,000 emails and helped bring in the renewed attention to the purpose
of the URM. It consisted of a series of email campaigns that matched the layout
of the direct mail campaign. Recipients would get an envelope one day and a matching
email the next. Those who opened the email were re-contacted. This technique increased
the success rate of both campaigns. WebcastingTV
has several levels of the EMS. The Basic EMS system let's V-Button customers email
a copy of their video to individual recipients. The Standard EMS system enables
V-Button customers to build HTML email campaign, and send them in three different
ways. The Profession EMS system enables V-Button customers to have multiple-users
and multiple-campaigns. It can report on the effectiveness of each user and enable
managers to supervise the progress of their group. About
WebcastingTV, Inc. More information is available from WebcastingTV at (714) 693-5300 #### | |
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