WebcastingTV, Inc.
2441 W. La Palma Ave.
Suite 530
Anaheim, CA 92801
(714) 693-5300
Info@webcastingtv.com

The Polar Express uses the EMS to Reach Christian Audience

Anaheim, November 20, 2004 /PRNewswire/ -- WebcastingTV, a leader in multi-platform, multi-channel Web streaming services, provides email broadcasting services for business customers. "WebcastingTV has again been instrumental in the promotion of a major motion picture," says Burt Yale, CEO of WebcastingTV. "Tom Hank's, The Polar Express, used WebcastingTV's EMS to deliver promotional trailers to the Christian Community."

Click here to see the EMS campaign for the Polar Express.

Since its publication in 1985, Chris Van Allsburg's The Polar Express has touched the hearts of millions of readers, young and old. Whether viewed on the big screen or the printed page, The Polar Express is a heartwarming story about the power of belief that resonates across generations and cultures.

The Polar Express is a revolutionary animated feature film. It features Tom Hanks in 5 different rolls. WebcastingTV's EMS (Email Marketing System) features strong "viral marketing" capabilities and delivers a high quality video stream. This combination of video and viral marketing was Warner Brothers to reach out to the conservative Christian community. WebcastingTV was so successful reaching this market segment during the debut of The Passion of the Christ, Warner Brothers use the EMS again to promote this "family feature" in the same way..

The EMS sent nearly 1,000,000 emails and helped bring this children's classic book to the attention of Christian communities across the country. WebcastingTV edited custom interviews with Tom Hanks and Robert Zemeckis (the director of other classics such as Forrest Gump, Cast Away, and Back to the Future).

WebcastingTV has several levels of the EMS. The Basic EMS system let's V-Button customers email a copy of their video to individual recipients. The Standard EMS system enables V-Button customers to build HTML email campaign, and send them in three different ways. The Profession EMS system enables V-Button customers to have multiple-users and multiple-campaigns. It can report on the effectiveness of each user and enable managers to supervise the progress of their group.

About WebcastingTV, Inc.
WebcastingTV is a privately held company, is the world's leading provider of streaming video advertising for the Internet yellow pages through its patent pending V-Button technology. The V-Button was developed to provide a video advertising solution for websites and online directories. WebcastingTV is headquartered in Anaheim, California and has been in the television production industry for over 24 years and regularly serves broadcast clients such as CNN, FoxNews, CNBC, PBS, MSNBC, ESPN, and many more international venues.

More information is available from WebcastingTV at (714) 693-5300

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