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WebcastingTV, Inc. |
| WebcastingTV Delivers Millions of Messages to promote The Passion of the Christ Anaheim, June 2, 2004 /PRNewswire/ -- WebcastingTV, a leader in multi-platform, multi-channel Web streaming services, provides email broadcasting services for business customers. "WebcastingTV played a key roll in the release of the feature film The Passion of the Christ," says Burt Yale, CEO of WebcastingTV. "Conventional feature film promotional companies wouldn't handle The Passion release because of its religious content."
WebcastingTV's EMS (Email Marketing System) features strong "viral marketing" capabilities and delivers a high quality video stream. This combination was perfect for a feature film's promotion to a targeted audience, in this cast Christian communities across the US. Film trailers and interviews with the producer, Mel Gibson, where emailed to Christian church communities, and the recipients were asked to forward the information on to their own friends. Over 500,000 people did just that. The EMS eventually sent nearly 2.5 million emails and contributed to the huge success of The Passion of the Christ at the box office. "We have never experienced such a powerful wave to enthusiasm during a film's email campaign," says Burt Yale. "We have promoted a number of films, many with good results, but The Passion really found an audience, first online, then at the box office." WebcastingTV
has several levels of the EMS. The Basic EMS system let's V-Button customers email
a copy of their video to individual recipients. The Standard EMS system enables
V-Button customers to build HTML email campaign, and send them in three different
ways. The Profession EMS system enables V-Button customers to have multiple-users
and multiple-campaigns. It can report on the effectiveness of each user and enable
managers to supervise the progress of their group. WebcastingTV is a privately held company, is the world's leading provider of streaming video advertising for the Internet yellow pages through its patent pending V-Button technology. The V-Button was developed to provide a video advertising solution for websites and online directories. WebcastingTV is headquartered in Anaheim, California and has been in the television production industry for over 25 years and regularly serves broadcast clients such as CNN, FoxNews, CNBC, PBS, MSNBC, ESPN, and many more international venues. More information is available from WebcastingTV at (714) 693-5300. #### | |
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