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WebcastingTV, Inc. |
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Anaheim, California, August 22, 2001 - WebcastingTV announced today the addition of Associated Publishing Company to its list of V-Button clients. Serving 77 Texas counties and over one million people, Associated is one of the largest independent phone book publishing companies in the state, printing and distributing over 935,000 phone books for businesses and residents each year. The online version of their directories are available at http://www.area-wide.com. Associated offers a range of high visibility advertising options now including the V-Button, a unique online tool that brings the power of television advertising to its Internet business listings. The V-Button gives Associated users the opportunity to see the business in a way only video can show, and business listing customers the ability to standout from their competition. Each V-Button program can be up to three minutes long and is customized to show the unique aspects of the business. You can watch some examples of businesses using the V-Button at http://www.vbuttons.com. Associated Publishing will be selling V-Button programs through its Yellow Page advertising sales force. They offer the the customer a complete package of program conception, video production, and Internet hosting. Sales are expected to commence by mid-September. More information is available from WebcastingTV at (714) 693-5300 #### About the V-Button: The V-Button™ is a revolutionary video content creation, encoding, and streaming process developed by WebcastingTV. Its patent pending Universal Player delivers video content to any web viewer who has already installed either Windows Media, RealPlayer, or QuickTime. The Universal Player automatically delivers the webcast stream in the format and data rate desired by each user. The V-Button is provided to publishers as a one-stop service that helps their advertising client create and deliver a streaming video advertisement from their listing in the publisher's Internet yellow page venue. V-Button customers can also connect their streaming video ad to their own web site, or use it on a CD for customer presentations. More information about the V-Button is available at http://www.webcastingtv.com/V-Button.html with examples of customer programs at http://www.vbuttions.com. About WebcastingTV: WebcastingTV, Inc. (WTV) is the world's largest provider of streaming video advertising for Internet Yellow Pages through its product, the V-Button. It is headquartered in Anaheim, California, and servers over 41 publishers in 28 states and 44 markets. WTV has been in the television program production business for over 22 years and regularly serves broadcast clients such as CNN, CNBC, PBS, MSNBC, ESPN, and many more international venues. WTV also produces corporate communications programming for training, marketing, and motivation for customers such as Boeing, Honda, TRW, and Disney. For more information contact (714) 693-5300. About Associated Publishing: Associated Publishing Company (APC) with headquarters in Abilene, Texas, is an independent publisher of Area-Wide Phone Books and Area-Wide.com, an Internet yellow page source. Since its early beginnings in 1978, APC has seen a steady growth of sales and revenues. The company maintains satellite offices in San Angelo, Midland/Odessa, Laredo and College Station, Texas. Area-Wide.com is a full-service Internet yellow page source for businesses and residents. It's powered by one of the fastest growing Internet Yellow Page ASP companies in the world, InformationPages.com. Associated Publishing Company is a subsidiary of The Hearst Corporation, one of the nation's largest diversified communications companies. For more information about Associated Publishing call (915) 676-4032. |
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