The V-Button in Websites

WebcastingTV conducted several test markets of the V-Button effectiveness in website implementations. Once the technology was finalized a formal research firm was contracted to acquire consumer response data.

The market research was conducted by Chamberlain Research. The research consisted of one on one interviews regarding opinions and reactions to the V-Button. Interviews were conducted in Los Angeles, New York, Chicago, Houston, and Madison. The statistical deviation on the results is plus or minus 1%.

On a scale from 1 to 10… Would seeing a V-Button program (in the company's website) increase your comfort level in doing business with them and/or buying products "on-line"?
On a scale from 1 to 10… Would you be more likely to buy from a company whose (web)site has a V-Button program?
On a scale from 1 to 10, with 1 being no difference and 10 much more likely… Would you be more likely to buy products over the Internet with the V-Button?

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