The EMS (Email Management System) is designed to be easy to use and extremely useful for tracking and analysing the results of web-based content. It monitors access to email "opens", link "clicks", and video clip "plays".

Clients have a "Real-Time" report page (see the example image, at the right) where they can access detailed information about the current activity of each individual who interacts with a message.

WIth this kind of information, clients can:

• Refine their messaging to identify the most "reactive" topics;
• Identify groups of people who are interested in different topics;
• Determine the best timing and frequency of messaging.

WebcastingTV will provide consulting and analysis that will help you make the best use of this technology. We have provided this service to over 150 clients.