| WebcastingTV Investor Newsletter - Winter 2003 |
March 20, 2003
Dear Investors,
During the months since our last newsletter in November, WebcastingTV
has been busy building sales support material and production infrastructure
for the upcoming national launch of V-Button resellers. Our local
sales efforts have remained strong with several National Channel
products launched for customers such as Big-O Tire, The AdCouncil, and TLC Laser.
A series of web pages have been created as sales support information
for national sales efforts. The first one shows the result of
product research surveys
that were conducted to investigate consumer reactions to the V-Button
within Internet Yellow Page Directories and websites. The second
provides some testimonials from satisfied Email
Management System (EMS) customers. The third demonstrates the
options that are
available beyond the basic V-Button package.
We anticipate the
immanent launch of several reseller networks which will emphasize our EMS.
This newsletter is sent through that system. It allows the sender to track
the recipient's actions, and generates a real-time report for the sender.
We have several hundred customers using the system already. There is more
about the EMS in the New Products section of this newsletter. We will also
be initiating a broader telemarketing program which has proven successful
in trials.
We have completed the preparations for our next round of
financing. A Private Placement will begin within the next month. The
proceeds are allocated to support the Verizon launch and the expansion of
other resellers.
Take a few minutes to step through this
newsletter and feel free to pass it long to anyone you think might be
interested. Also, don't hesitate to give me a call if you have any
suggestions for business development opportunities or investor
prospects.
Regards, BURT YALE, CEO
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Secondary Products: EMS: WebcastingTV has published a series of
updates to the Email Management System (EMS), which is the system by which
you are receiving this newsletter. Some of those updates are:- Broadcast Scheduling: This feature enables EMS users to
schedule when an email broadcast is executed. Our "Standard" EMS package
allows customers to broadcast up to 10,000 emails per month. The
"Scheduling" system allows users to set-up broadcasts of up to 2,000
emails per day for up to two weeks in advance.
- Redesigned Spam Blocking: The legal definition of "Spam"
is different in many states. National legislation is pending
to standardize the definition. WebcastingTV's EMS system conforms
to the national standards. Some of the key features are: Recipients
can universally block their address from any future EMS mailings,
no matter who the sender is; and the sender's name and email
address are available on each email.
- Email Address Verification: It is common for people
to change their emails addaxes regularly. Statistically, approximately
20% of us end up with a new email every year. Usually because
they have changed Internet Service Providers or jobs. The net
result is that the "quality" of your list of customer emails
degrades over time. The EMS has a new feature that verifies
an email before it is sent.
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Verizon Update: We have been busy creating support services for
Verizon’s National and Local sales organizations. Some of them
are:- WebcastingTV has produced a customer presentation CD for use by
directory sale persons. The release date has not been determined. If you
would like a copy of this CD, contact us.
- Custom management reports
from within our online Production Management System (PMS) have been created
for Verizon’s customer support and technical management teams. These custom
reports are configured like Verizon’s internal reporting.
- We are
working together with Verizon's National account managers to approach a
selected group of CMRs and National Customers.
- Until Verizon
launches their direct sales efforts, customers who inquire about video ads
within SuperPages are referred directly to
us.
SP-Offerings: Verizon has packaged our V-Button
products in a simplified form. Their customer offerings will keep the
options to a minimum, so that the sales representatives can integrate the
V-Button into their limited customer time. The initial product
introduction will emphasize utilizing an existing customer video in a
package they call, The Basic. For customers who need a new program to
stream, the package is called, The Professional.
Infrastructure: Our Network Operations staff has completed
the upgrade of our redundant array of the web and video servers. If you
haven't taken the time to investigate the "tech" side of the V-Button
operation, then let me give you the 30-second tour. The V-Button is not
simply a software package that runs on a single server. There are no less
that 5 different servers working in concert to deliver a single video
program. All HTML structures are delivered from Linux servers, WMP and
RealVideo content are delivered from NT servers, and QuickTime media is
delivered from Mac OS machines. Load balancing and media back-up are
managed automatically. The V-Button's simple use and installation for a
customer belay its sophisticated infrastructure.
WebcastingTV
PowerPoint Presentation: Many of you have not had the opportunity to
see the PowerPoint presentation that I regularly give to potential
investors, resellers, and customers. The link below will launch an
8-minute version of my presentation. WebcastingTV has a unique
opportunity. Our advertising distribution, and national production
network, give us the ability to offer customers economical and effective
video advertising on the Internet. Take a few minutes to watch this
overview.
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Click
Here To Watch Our Video!
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