| WebcastingTV Investor Newsletter - Fall 2002 |
November 14, 2002
Dear WebcastingTV Investor,
I have
promised many of you that I would provide more regular updates on the
progress of our V-Button business plan. I would like to keep these updates
informal for now, and will simply send a note such as this once a month or
so. Please feel free to contact me anytime you would like more
information.
Just to make sure we are all starting on the same page,
let me give you my elevator speech so that we all have the same
perspective. If you don’t stop for a breath, it is 35 seconds:
WebcastingTV provides streaming video advertising to National
Internet Yellow Page publishers such as Verizon, MSN, and InfoSpace. Our
product is wholesaled directly to the publisher, who resells it to their
Yellow Page advertisers. We provide both the video production, when
necessary, and the streaming video hosting. Revenue comes from direct
production charges and re-occurring monthly hosting fees on a minimum
1-year contract. Verizon, our largest reseller, will launch their 3,000
person sales force in 1Q03. We expect Verizon to sell approximately 10,000
units in the first 12 months, generating approximately $10 million in
revenue for WebcastingTV.
Business Plan Funding: We
continue to seek new investors. We are contacting funding sources, but as
yet have not been significantly successful. We anticipate that as we
achieve some sales success with Verizon, and the general market improves,
we will be more successful. If you have any potential investors, please
contact me. I would be happy to provide a packet of information. We have
a one-page executive summary that gives a good overview.
I encourage
you to look through our site for updated press releases and new customer
examples. If you have any potential customers or resellers you think would
be interested in our V-Button products, please send them to us.
|

Secondary Products: In addition to the Yellow Page V-Button
product line, we have continued developing our Email Management System
(EMS) and Training Management System (TMS). These products provide
additional uses of a V-Button video. The EMS gives a V-Button customer the
ability to send and track the viewers of their program. I am sending this
email to you as an EMS campaign. I can monitor within the EMS Campaign
Report how many times you have opened the email, whether you have played
the associated video (linked below), or clicked on the picture above.
WebcastingTV charges an incremental monthly amount to use this system and
many of our resellers are finding success with it. If you would like a
personal demonstration, please feel free to contact me for an online
demo.
The Training Management System (TMS) is similar in function to
the EMS, but it is used to provide internet-based training to its
recipients. We use it to train our V-Button Directors in each market. The
link below will launch one of the modules from that 5-module course. The
features of the TMS are: -- Email delivered distance learning;
-- Video-enabled modules; -- Online testing; -- Real Time
supervision; -- browser-based operation.
We have a number
of corporations investigating its use.
|
|
Verizon Status: As an update, over the past several weeks we have
been integrating our Production Operations into the Verizon Customer
Service, Internet Ops, and Sales Support procedures. We have trained 8 of
their operations people in the use of our online Ordering System and online
Production Management System. If you would like a personal tour, contact
me.
Our contract amendment, enabling Verizon to sell V-Buttons, is
in their legal department and we hope to see it within a few weeks. The
terms sheet has been signed-off by all five Verizon departments. All of
the terms are consistent with our business projections.
Verizon has
two primary sales groups. The National Channel Sales Group, staffed
by about 400 people, pursues multi-market advertisers such as Acura, Midas,
and Sizzler. The Local Sales Force, consisting of approximately
3,000 people, pursues local advertisers within each territory they serve.
The National Channel Sales Group often establishes co-op advertising
programs that the Local Sales Force can offer to individual businesses.
Verizon publishes 800 different regional directories covering every major
market. Their Internet Yellow Page sales was 1.7 billion dollars in
2001. The National Channel Sales Group has already begun making
presentations to their prospective customers. We prepared a web page for
them to use as a demo. Click on the link above labeled Verizon Demo
Page. It has a variety of V-Button configurations and customers. The
Local Sales Force is expected to launch nationwide in first quarter next
year.
Feel free to contact me via phone, or through email. I am
interested in your feedback and suggestions.
Regards,
Burt
Yale CEO, WebcastingTV. 714-693-5300
|
|
Click
Here To See The Video
|
| |
|