Redeem the Vote (RTV), founded in 2003, was started to improve voter registration and participation among young people of faith.
Since the, Redeem the Vote has broadcast over 35 million emails, into targeted geographic areas, in support of Christian values. Several examples of the RTV emails broadcast are linked to the images at the below-right.
Subsequent data complied by the Pew Foundation and USA Today confirmed that the value voters and increased participation among people of faith significantly influenced the election, with Redeem the Vote being one of the most influential.
USA Today cited Redeem the Vote as one of the top 10 events involving election year entertainment.
FoxNews did a report about the effectiveness of WTV's database during Mike Huckabee's Iowa presidential campaign. Click on the image to the left to see the video.
Redeem the Vote will use WTV's database to build value voter awareness of political legislation or candidate races. It coordinates its efforts with email broadcasts, bus tours, concert events, direct mail, radio and television commercials. The list of "openers" from RTV email broadcast in the millions.
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